_edited.png)
KURAGE
JAPAN - NEW YORK
Brand Strategy, Marketing and Branding Strategy . Ai implementation
Branding Deep Dive:
Discovering Beau Brummell's Voice
Embarking on our collaboration with Beau Brummell, a distinguished men's grooming company, we immersed ourselves in a thorough branding exploration.
The goal? To pinpoint the brand's quintessential client profile.
Based on the voice we crafted for the brand, we envisioned the life our potential customer desired to live or portray, ensuring every subsequent action aligned with this vision.
In-Depth Research and Target Audience Development
We crafted a comprehensive strategy to transform Kurage, a Japanese-inspired unisex fashion brand, into a standout name in New York’s high-end boutique scene.
By blending Japan’s timeless aesthetic with bold, contemporary streetwear, we developed a clear brand identity that speaks to trendsetters and art enthusiasts alike.
Through detailed target audience profiling, market research, and a refined approach to branding, we positioned Kurage as a new upcoming brand in luxury streetwear.
More Than Just a Box:
Unpacking a New Experience
Packaging strategy transforms luxury into a tactile, multi-step process that heightens anticipation and engagement.
High-quality, reusable materials—such as stylish dust bags and meticulously designed boxes—invite customers to incorporate them into their daily lives.
This innovative approach not only enhances the feeling of exclusivity but also encourages customers to become ambassadors of Kurage.
Kurage Launch: An Immersive Lifestyle Experience
As part of our strategy to establish Kurage as a high-end, unisex streetwear brand in the New York fashion scene, we envisioned a bold and impactful launch event that seamlessly blends fashion, art, and culture.
​
The launch will take place in a modern New York gallery, where the clean, minimalist spac will be transformed into an immersive Kurage experience.
​
Surrounding the runway, collaborative art installations with renowned Japanese artists will further tell Kurage’s story, blending cultural heritage with contemporary creativity.
Kurage Lifestyle Boxes: A Fusion
of Fashion and Culture
To extend Kurage beyond the realm of fashion and into a complete lifestyle experience, we conceptualized and designed Kurage Lifestyle Boxes—an innovative way to immerse clients in the brand’s unique vision.
Each box is a curated expression of Kurage’s interpretation of the fusion between Japanese and American cultures, seamlessly integrating the bold creativity of streetwear with the elegance of Japanese tradition.
​
Every box is thoughtfully crafted to reflect the lifestyle of our target audience—From wellness kits to travel essentials, each box embodies a piece of the Kurage world, introducing elements that resonate with our customers’ lives.
Related
Work
