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KURAGE
JAPAN - NEW YORK
Photoshoot design . Production. Art Direction . Brand Experience . Product photoshoot Design
Branding Deep Dive:
Discovering Beau Brummell's Voice
Embarking on our collaboration with Beau Brummell, a distinguished men's grooming company, we immersed ourselves in a thorough branding exploration.
The goal? To pinpoint the brand's quintessential client profile.
Based on the voice we crafted for the brand, we envisioned the life our potential customer desired to live or portray, ensuring every subsequent action aligned with this vision.
The Art of Beau Brummell's
Brand Evolution
With our client profile in hand, every choice, from model selection to set styling, was deliberate.
We identified settings that mirrored our envisioned customer's lifestyle, curating a backdrop that embodied their aspirations.
Through meticulous design and staging, we translated our conceptualized world into tangible, photographic scenes.
Storyboard to Spotlight: Channeling Beau Brummell's Urban Edge
Our insights drove the production of a multifaceted content suite for Beau Brummell. Tailored for diverse platforms - website, ads, PR, and social media - every shot, scene, and angle was thoughtfully crafted.
In our product showcase, we emphasized the brand's natural ingredients.
By sourcing these ingredients in their rawest forms, we designed impactful footage for commercials, aligning seamlessly with the brand voice we had established.
The Art of Beau Brummell's
Brand Evolution
With our client profile in hand, every choice, from model selection to set styling, was deliberate.
We identified settings that mirrored our envisioned customer's lifestyle, curating a backdrop that embodied their aspirations.
Through meticulous design and staging, we translated our conceptualized world into tangible, photographic scenes.
The Art of Beau Brummell's
Brand Evolution
With our client profile in hand, every choice, from model selection to set styling, was deliberate.
We identified settings that mirrored our envisioned customer's lifestyle, curating a backdrop that embodied their aspirations.
Through meticulous design and staging, we translated our conceptualized world into tangible, photographic scenes.
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